This is now something unusual and kinda interesting:
Second Life, in partnership with production company Levitate, shot our first ever broadcast commercial in August 2020 with the goal of giving a new lens to a truly profound and intimate virtual universe.
The possibilities of choices at each Resident’s disposal is conducive to self-discovery with a myriad of opportunities to meet people from all over the world; given the absence of superficial judgments that one might encounter in the physical world, connections made in Second Life are unforgettable and, for many, lifelong.

I don’t really know what LL are on about, for me it looks like a paradigm shift from virtual avatars to the real world. Is SL indeed just a contact place for lonely assholes? Fuk dat. 😐