You know, usually when Orca goes on asssignment other than taking an onsen bath she needs something to wear. Yeah, this is the day and age of wearing clothing, sorry, nothing she can do about it. And since her own outdated wardrobe is lacking in all aspects I usually send her shopping, so she can look respectable. Until now I mostly used a certain shop but now thought she needs a change of style or something.
So yesterday I had her just TPing to hundreds, if not thousands, of Landmarks where she once had shopped before she kinda left SL. But, oy vey!, this is what most of the destinations looked like. If they were accessible at all and not deleted. 😮
I knew it. Knew it all along. Please excuse me for being a smartass, but I knew exactly what would happen when LL opened the Marketplace and took over business from the much nicer competition so they had kinda monopoly.
Smart move you’re thinking?
Wrong! LL’s main business and source of income is virtual land, a.k.a. server space, that they hire out for much too steep prices. They know it … and their customers know it too. So how did many/most of the builders and store owners and shopping mall owners react to the new Marketplace?
Yeah, right. They closed down their inworld shops, cancelled their leases for shopping mall stalls and started selling their goods via the Marketplace, mail order like. 😮
Look, I’m not a business woman and I don’t know any numbers, have no idea about the income figures for LL from the Marketplace. But I don’t think they’ll match the real income via sims and parcels. So, not only did LL make SL less valuable for themself, they also made it much less attractive for most of their core cliéntele, who prefer shopping from the comforts of their “home” instead of “going out” into the wilderness and facing the dangers of the grid.
We all have heard the horror stories about the lonely shopper who got lost on Heterocera, assumed to have drowned somewhere in the shallows of the atoll. 😮
Or that girl who went to purchase some punk style clothes from a shop in The Wastelands and was either contaminated by radioactivity or rapemurdered by a horde of savage scavengers.
So from a consumer’s point of view the Marketplace makes some kind of perverted sense. From a pure business perspective it’s, sorry to say, the slowest but surest form of suicide imaginable.
Nobody’s ever accused LL of being a clever, or even halfways functional company, but it seems they don’t even have a normal sense of sustaining, and protecting, their own life.
So it’s really no wonder Ebbe Linden jumped onto the new craze of Virtual Reality and uses SL’s income stream – the little that’s still left – to fund a new and already dying adventure, called Sansar.
What he obviously hopes to achieve by doing so is to create a new stream of income, to replace the old cash cow SL with a new one … in the hopes nobody will notice how inapt LL are as a business.
Maybe that’s only too fitting for a business in virtuality: It’s all just make-believe, smoke and mirrors. But expect no real magic trickery here. There is no prestige, no great reveal. LL won’t make the disappeared money re-appear to huge applause by the impressed audience.
In the end LL won’t even come down in a big spectacular explosion. No, not with a bang, with a whimper they’ll sink into the ocean of the forgotten and the wasted.
And we, formerly happy shopping residents, we just go home. Quietly, silently. Maybe some of us will wipe a tear from their eyes. Even less of us will think back favourably …
… but most of us will just go away and find other, better things to do, to waste faaaar too much time and money on. Bit of advice? Take up old cars. The older the better. The more rotten and dirty and Frankensteined they are, the more time and money you can waste on them. In the end, at least you’ll have something to look at and use, maybe even as daily rider. Try that with SL, I dare you.